Day one agenda

Create exceptional experiences

How do you build an exceptional website, intranet or web application every time? In this introductory module we will walk through some of the tools and techniques that we use to set up every project for success.

Build a solid foundation through user research and information architecture

Learn how to conduct user research, develop a user experience vision, and create a solid information architecture. We will use case studies and examples to explore different approaches and situations.

Ensure your success with killer content strategy

Content is your secret weapon, not your biggest risk—as long as you prepare early. Poorly planned and executed content strategy delays a project more than anything else. We’ll give you examples and discuss how to plan and develop content, including best practices of writing for the web.

Successful design by committee: it is possible!

Far too often designers end up doing numerous designs and revisions for design committees that don't result in a more usable experience, which wastes a lot of time and energy. During this component of the course we will review strategies to get all your key stakeholders involved while remaining focused on creating a top-notch usable product.

Create a design everyone will love

Enough said! This portion of the seminar will provide techniques for creating designs that will impress your clients, and maybe even your friends! We will also discuss design myths and rules in addition to common design pitfalls to watch out for.